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Breakthrough Nonprofit Branding: Seven Principles to Power Extraordinary Results - The AFP / Wiley Fund Development Series Jocelyne Daw
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Breakthrough Nonprofit Branding: Seven Principles to Power Extraordinary Results - The AFP / Wiley Fund Development Series
Jocelyne Daw
* The first book on brands and branding directly written for the nonprofit sector, Building a Breakthrough Nonprofit Brand explains a brand as an organization's North Star, the guiding principle that underpins the mission and makes it values manifest, not just the way it is presented in marketing communications materials.
336 pages, Illustrations
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 26 de octubre de 2010 |
| ISBN13 | 9780470286913 |
| Editores | John Wiley & Sons Inc |
| Páginas | 336 |
| Dimensiones | 159 × 235 × 30 mm · 544 g |
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