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Global Advertising, Attitudes, and Audiences - Routledge Advances in Management and Business Studies Wilson, Tony (University Malaysia Sarawak) 1.º edición
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Global Advertising, Attitudes, and Audiences - Routledge Advances in Management and Business Studies
Wilson, Tony (University Malaysia Sarawak)
This book presents consumer response to global media branding as a cognitive process whose understanding is important for advertising industry as well as academic investigation. Interpreting reactions to screen advertising, accounting for them in local cultural terms, must be the first stage of any subsequent quantitative study.
182 pages, black & white illustrations
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 21 de octubre de 2010 |
| ISBN13 | 9780415875974 |
| Editores | Taylor & Francis Ltd |
| Páginas | 168 |
| Dimensiones | 159 × 231 × 17 mm · 428 g |
| Lengua | Inglés |
