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Global Advertising, Attitudes, and Audiences - Routledge Advances in Management and Business Studies Wilson, Tony (University Malaysia Sarawak) Reprint edition
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Global Advertising, Attitudes, and Audiences - Routledge Advances in Management and Business Studies
Wilson, Tony (University Malaysia Sarawak)
This book presents consumer response to global media branding as a cognitive process whose understanding is important for advertising industry as well as academic investigation. Interpreting reactions to screen advertising, accounting for them in local cultural terms, must be the first stage of any subsequent quantitative study.
168 pages
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 3 de septiembre de 2013 |
| ISBN13 | 9780415860895 |
| Editores | Taylor & Francis Ltd |
| Páginas | 182 |
| Dimensiones | 150 × 220 × 10 mm · 249 g |
| Lengua | Inglés |
