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The Pricing and Revenue Management of Services: A Strategic Approach - Routledge Advances in Management and Business Studies Ng, Irene C.L. (University of Exeter, UK) 1.º edición
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The Pricing and Revenue Management of Services: A Strategic Approach - Routledge Advances in Management and Business Studies
Ng, Irene C.L. (University of Exeter, UK)
In a world of changing lifestyles brought about by new services, technology and e-commerce, this book enters the arena of contemporary research with particular topicality. Integrating both theory and real world practices, Ng advances the latest concepts in pricing and revenue management for services in a language that is useful, prescriptive and yet thought-provoking.
174 pages, 27 Line drawings, black and white; 21 Halftones, black and white; 9 Tables, black and whi
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 30 de abril de 2009 |
| ISBN13 | 9780415551953 |
| Editores | Taylor & Francis Ltd |
| Páginas | 196 |
| Dimensiones | 231 × 154 × 18 mm · 314 g |
| Lengua | Inglés |
