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The Pricing and Revenue Management of Services: A Strategic Approach - Routledge Advances in Management and Business Studies Ng, Irene C.L. (University of Exeter, UK) 1.º edición
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The Pricing and Revenue Management of Services: A Strategic Approach - Routledge Advances in Management and Business Studies
Ng, Irene C.L. (University of Exeter, UK)
In a world of changing lifestyles brought about by new services, technology and e-commerce, this book enters the arena of contemporary research with particular topicality. Integrating both theory and real world practices, Ng advances the latest concepts in pricing and revenue management for services in a language that is useful, prescriptive and yet thought-provoking.
208 pages, 48 black & white illustrations, 9 black & white tables, 21 black & white halftones, 27 bl
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 26 de julio de 2007 |
| ISBN13 | 9780415350778 |
| Editores | Taylor & Francis Ltd |
| Páginas | 208 |
| Dimensiones | 165 × 243 × 17 mm · 468 g |
| Lengua | Inglés |
