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Routledge Handbook of Sports Sponsorship: Successful Strategies Ferrand, Alain (University of Lyon, France) 1.º edición
Routledge Handbook of Sports Sponsorship: Successful Strategies
Ferrand, Alain (University of Lyon, France)
Illustrated throughout with sport specific case studies this book presents a wide range of perspectives on sports sponsorship. A unique quality is its clear guide to the legal issues associated with marketing, copyright, and contracts.
288 pages, 80 black & white illustrations, 54 black & white tables, 26 black & white line drawings
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 17 de noviembre de 2006 |
| ISBN13 | 9780415401111 |
| Editores | Taylor & Francis Ltd |
| Páginas | 288 |
| Dimensiones | 176 × 246 × 19 mm · 524 g |
| Lengua | Inglés |
| Traductor | Christopherson, Elizabeth |
| Traductor | Lalonde, Pierre-Francois |