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Routledge Handbook of Sports Sponsorship: Successful Strategies Ferrand, Alain (University of Lyon, France) 1.º edición
Routledge Handbook of Sports Sponsorship: Successful Strategies
Ferrand, Alain (University of Lyon, France)
Illustrated throughout with sport specific case studies this book presents a wide range of perspectives on sports sponsorship. A unique quality is its clear guide to the legal issues associated with marketing, copyright, and contracts.
278 pages, 26 Line drawings, black and white; 54 Tables, black and white; 80 Illustrations, black an
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 17 de noviembre de 2006 |
| ISBN13 | 9780415401104 |
| Editores | Taylor & Francis Ltd |
| Páginas | 288 |
| Dimensiones | 150 × 220 × 20 mm · 690 g |
| Lengua | Inglés |
| Traductor | Christopherson, Elizabeth |
| Traductor | Lalonde, Pierre-Francois |