Managing Business Interfaces: Marketing and Engineering Issues in the Supply Chain and Internet Domains - International Series in Quantitative Marketing - Amiya K. Chakravarty - Libros - Springer-Verlag New York Inc. - 9780387243788 - 29 de marzo de 2005
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Managing Business Interfaces: Marketing and Engineering Issues in the Supply Chain and Internet Domains - International Series in Quantitative Marketing 2004 edition

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Amiya Chakravarty is a big name in production manufacturing and Josh Eliashberg is a huge name in marketing. This is one of the first books that examines the interface of Marketing and Production, with the chapters written by well-known people in the field. Hardcover version published in December 2003.


344 pages, biography

Medios de comunicación Libros     Paperback Book   (Libro con tapa blanda y lomo encolado)
Publicado 29 de marzo de 2005
ISBN13 9780387243788
Editores Springer-Verlag New York Inc.
Páginas 332
Dimensiones 155 × 235 × 18 mm   ·   566 g
Lengua Inglés  
Editor Chakravarty, Amiya K.
Editor Eliashberg, Jehoshua

Mas por Amiya K. Chakravarty

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