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Managing Business Interfaces: Marketing and Engineering Issues in the Supply Chain and Internet Domains - International Series in Quantitative Marketing Amiya K. Chakravarty 2004 edition
Managing Business Interfaces: Marketing and Engineering Issues in the Supply Chain and Internet Domains - International Series in Quantitative Marketing
Amiya K. Chakravarty
Amiya Chakravarty is a big name in production manufacturing and Josh Eliashberg is a huge name in marketing. This is one of the first books that examines the interface of Marketing and Production, with the chapters written by well-known people in the field. Hardcover version published in December 2003.
344 pages, biography
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 29 de marzo de 2005 |
| ISBN13 | 9780387243788 |
| Editores | Springer-Verlag New York Inc. |
| Páginas | 332 |
| Dimensiones | 155 × 235 × 18 mm · 566 g |
| Lengua | Inglés |
| Editor | Chakravarty, Amiya K. |
| Editor | Eliashberg, Jehoshua |
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