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Marketing Research and Modeling: Progress and Prospects: A Tribute to Paul E. Green - International Series in Quantitative Marketing Yoram J Wind 2004 edition
Marketing Research and Modeling: Progress and Prospects: A Tribute to Paul E. Green - International Series in Quantitative Marketing
Yoram J Wind
This work emphasizes new developments in Bayesian Decision Analysis, Multivariate Analysis, Multidimensional Scaling, Conjoint Analysis, Applications of Conjoint and MDS technique, Data Mining, Cluster Analysis, and Neural Networks.
346 pages, biography
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 18 de marzo de 2005 |
| ISBN13 | 9780387243085 |
| Editores | Springer-Verlag New York Inc. |
| Páginas | 346 |
| Dimensiones | 155 × 235 × 19 mm · 589 g |
| Lengua | Inglés |
| Editor | Green, Paul E. |
| Editor | Wind, Yoram |