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Crisis Management in the Food and Drinks Industry: A Practical Approach - Practical Approaches to Food Control and Food Quality Series Colin Doeg 2nd ed. 2005 edition
Crisis Management in the Food and Drinks Industry: A Practical Approach - Practical Approaches to Food Control and Food Quality Series
Colin Doeg
Focuses on the communications aspects of dealing with a crisis. This book offers advice ranging from preparing for the unthinkable to the dramatic expansion of the Internet, avoiding being caught off-guard by a situation, the ramifications of product tampering and managing an actual crisis.
264 pages, 2 black & white tables, biography
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 29 de julio de 2005 |
| ISBN13 | 9780387233826 |
| Editores | Springer-Verlag New York Inc. |
| Páginas | 264 |
| Dimensiones | 155 × 235 × 17 mm · 539 g |
| Lengua | Inglés |