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Innovation in Advertising and Branding Communication - Routledge Research in Communication Studies
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Innovation in Advertising and Branding Communication - Routledge Research in Communication Studies
This book addresses innovative and new aspects of branding and advertising communication, by drawing on a broad, interdisciplinary range of theories, methods and techniques– from body image, identity and mental imagery, to self-exposure and LCM4P – intersecting with branding and advertising constructs and practices.
176 pages
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 1 de agosto de 2022 |
| ISBN13 | 9780367561987 |
| Editores | Taylor & Francis Ltd |
| Páginas | 176 |
| Dimensiones | 153 × 228 × 15 mm · 300 g |
| Lengua | Inglés |
| Editor | Mas-Manchon, Lluis |
