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Innovation in Advertising and Branding Communication - Routledge Research in Communication Studies 1.º edición
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Innovation in Advertising and Branding Communication - Routledge Research in Communication Studies
This book addresses innovative and new aspects of branding and advertising communication, by drawing on a broad, interdisciplinary range of theories, methods and techniques– from body image, identity and mental imagery, to self-exposure and LCM4P – intersecting with branding and advertising constructs and practices.
176 pages, 7 Line drawings, black and white; 6 Tables, black and white; 9 Illustrations, black and w
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 8 de octubre de 2020 |
| ISBN13 | 9780367443641 |
| Editores | Taylor & Francis Ltd |
| Páginas | 176 |
| Dimensiones | 150 × 220 × 20 mm · 520 g |
| Lengua | Inglés |
| Editor | Mas-Manchon, Lluis |
