Event Impact -  - Libros - Taylor & Francis Ltd - 9780367143015 - 21 de enero de 2019
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Event Impact 1.º edición

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Events are increasingly used instrumentally to achieve goals of society such as cultural development, destination branding or economic development. Event impacts are, however, routinely measured from a purely economic perspective. Event Impact fills an important niche and a void in the literature on events by taking a holistic approach, incorporating issues like value creation, experiential value, value measurement, sustainability and impact assessment. It is one of the first books devoted to comprehensively dealing with the subject of event impacts, combining the ideas of an international group of academics to tackle an expanding area of research that cannot be met by the work of a single researcher. Methodological concepts such as triple impact assessment, cost?benefit analysis, travel cost method and Q-sort are combined, applied and tested in an event context, creating a unique book that broadens and deepens our knowledge about event impacts theoretically, methodologically as well as empirically. This book was originally published as a special issue of the Scandinavian Journal of Hospitality and Tourism.


118 pages

Medios de comunicación Libros     Paperback Book   (Libro con tapa blanda y lomo encolado)
Publicado 21 de enero de 2019
ISBN13 9780367143015
Editores Taylor & Francis Ltd
Páginas 118
Dimensiones 245 × 176 × 15 mm   ·   248 g
Lengua Inglés  
Editor Andersson, Tommy D.
Editor Armbrecht, John

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