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Understanding Broadcast and Cable Finance: A Primer for Nonfinancial Managers Broadcast Cable Financial Mana 2.º edición
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Understanding Broadcast and Cable Finance: A Primer for Nonfinancial Managers
Broadcast Cable Financial Mana
Understanding Broadcast and Cable Finance helps explain all the financial complexities of a modern electronic media enterprise. Whether you are a news director, sales manager, engineer or any other non-accounting professional that has a stake in the success of your company, this book will bring you up-to-speed on the essentials of financial management for broadcasting and cable.
234 pages, black & white illustrations
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 23 de enero de 2008 |
| ISBN13 | 9780240809588 |
| Editores | Taylor & Francis Ltd |
| Páginas | 232 |
| Dimensiones | 154 × 226 × 12 mm · 346 g |
| Lengua | Inglés |
| Editor | Batten, Alan |
| Editor | McDowell, Walter (Faculty member, School of Communication, University of Miami, FL, USA) |
