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Understanding Broadcast and Cable Finance: A Primer for Nonfinancial Managers Broadcast Cable Financial Mana 2.º edición
Understanding Broadcast and Cable Finance: A Primer for Nonfinancial Managers
Broadcast Cable Financial Mana
Understanding Broadcast and Cable Finance helps explain all the financial complexities of a modern electronic media enterprise. Whether you are a news director, sales manager, engineer or any other non-accounting professional that has a stake in the success of your company, this book will bring you up-to-speed on the essentials of financial management for broadcasting and cable.
232 pages
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 22 de junio de 2016 |
| ISBN13 | 9781138174757 |
| Editores | Taylor & Francis Ltd |
| Páginas | 232 |
| Dimensiones | 150 × 220 × 20 mm · 453 g |
| Lengua | Inglés |
| Editor | Batten, Alan |
| Editor | McDowell, Walter (Faculty member, School of Communication, University of Miami, FL, USA) |