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Franchising Dreams: The Lure of Entrepreneurship in America Peter M. Birkeland 2nd edition
Franchising Dreams: The Lure of Entrepreneurship in America
Peter M. Birkeland
Franchises have become an ever-present feature of American life, both in our landscapes and our economics. Peter M. Birkeland worked for three years in the front-line operations of franchise units for three companies, met with CEOs and executives, and attended countless trade shows, seminars, and expositions.
196 pages
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 1 de abril de 2004 |
| ISBN13 | 9780226051918 |
| Editores | The University of Chicago Press |
| Páginas | 196 |
| Dimensiones | 145 × 204 × 15 mm · 262 g |