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![Cover for Peter M. Birkeland · Franchising Dreams: The Lure of Entrepreneurship in America (Paperback Book) [2nd edition] (2004)](https://imusic.b-cdn.net/images/item/original/918/9780226051918.jpg?peter-m-birkeland-2004-franchising-dreams-the-lure-of-entrepreneurship-in-america-paperback-book&class=scaled&v=1491164211)