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Marketing Health: Smoking and the Discourse of Public Health in Britain, 1945-2000 Berridge, Virginia (Professor of History and Director, Centre for History in Public Health, London School of Hygiene and Tropical Medicine)
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Marketing Health: Smoking and the Discourse of Public Health in Britain, 1945-2000
Berridge, Virginia (Professor of History and Director, Centre for History in Public Health, London School of Hygiene and Tropical Medicine)
Should politicians tell the public how to behave? Is it best for public health people to work with, or against, industrial interests? These are debates which still echo today. This book examines the way in which public health policy has changed and developed since the Second World War. It explains how public health began to focus on 'lifestyle' diseases, and looks at the debates which took place along the way, using smoking as a model.
360 pages, 12 halftones
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 30 de agosto de 2007 |
| ISBN13 | 9780199260300 |
| Editores | Oxford University Press |
| Páginas | 360 |
| Dimensiones | 164 × 223 × 28 mm · 553 g |
| Lengua | Inglés |
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