Majken Schultz
The Expressive Organization: Linking Identity, Reputation, and the Corporate Brand Majken Schultz

Name: The Expressive Organization: Linking Identity, Reputation, and the Corporate Brand
Price: 100.49 USD
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Author: Majken Schultz

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Paperback Book (2000) $ 88,49

The Expressive Organization: Linking Identity, Reputation, and the Corporate Brand

Majken Schultz

This title challenges beliefs about organizational identity, reputation, and branding. It contains a wealth of new ideas for finding the elusive answers to questions troubling contemporary organizations.

308 pages, numerous figures and tables

Medios de comunicación	Libros Hardcover Book (Libro con lomo y cubierta duros)
Publicado	17 de agosto de 2000
ISBN13	9780198297789
Editores	Oxford University Press
Páginas	308
Dimensiones	163 × 242 × 22 mm · 609 g
Lengua	Inglés
Editor	Hatch, Mary Jo (Professor of Organization Theory, Professor of Organization Theory, Cranfield School of Management, UK)
Editor	Larsen, Mogens Holten (Managing Director of Bergsøe 4 A/S (a Danish communication consultancy specializing in integrated communications), Managing Director of Bergsøe 4 A/S (a Danish communication consultancy specializing in integrated communications))
Editor	Schultz, Majken (Professor of Intercultural Communication and Management, Professor of Intercultural Communication and Management, Copenhagen Business School)