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Foundations of Corporate Success: How Business Strategies Add Value John Kay
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Foundations of Corporate Success: How Business Strategies Add Value
John Kay
Presenting a different approach to questions of business strategy, this book answers vital questions about success and failure in industry. It gives an analysis of the source of 'competitive advantage' and examines how the business strategies of the world's leading companies affect their financial performance.
432 pages, halftones, line figures, tables
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 20 de abril de 1995 |
| ISBN13 | 9780198289883 |
| Editores | Oxford University Press |
| Páginas | 432 |
| Dimensiones | 157 × 233 × 26 mm · 623 g |
| Lengua | Inglés |
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