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Foundations of Corporate Success: How Business Strategies Add Value John Kay
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Foundations of Corporate Success: How Business Strategies Add Value
John Kay
A leading business school economist lays bare the complexities of `strategic thinking' in business and offers a lucid and innovative analysis of the source of `competitive advantage'. Kay engages with and develops the work of Michael Porter, who is regarded by many as the pre-eminent authority on business strategy.
434 pages, line drawings, tables, graphs
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 25 de marzo de 2003 |
| Fecha de lanzamiento original | 1993 |
| ISBN13 | 9780198287810 |
| Editores | Oxford University Press |
| Páginas | 434 |
| Dimensiones | 163 × 242 × 29 mm · 884 g |
| Lengua | Inglés |
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