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Biomedical Communications: Purpose, Audience, and Strategies Miller, Jon D. (Northwestern Medical School, Chicago, Illinois, U.S.A.)
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Biomedical Communications: Purpose, Audience, and Strategies
Miller, Jon D. (Northwestern Medical School, Chicago, Illinois, U.S.A.)
With data from the US and Europe, this title examines the public's understanding of and attitude toward biotechnology and biomedicine. It illustrates how vital it is for researchers, journalists, and policy makers to clearly communicate their findings in a way that avoids general misconception or confusion.
458 pages, Illustrations
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 1 de julio de 2001 |
| ISBN13 | 9780124967519 |
| Editores | Elsevier Science Publishing Co Inc |
| Páginas | 458 |
| Dimensiones | 139 × 216 × 30 mm · 625 g |
