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The Power of Corporate Communication Paul A Argenti Ed edition
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The Power of Corporate Communication
Paul A Argenti
Effective corporate communication requires a carefully formulated and implemented program, one that will both craft your corporation's image and protect that image when problems arise. This is a guide for mastering the art - and leveraging the power - of corporate communication.
256 pages, 10ill.
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 16 de julio de 2002 |
| ISBN13 | 9780071379496 |
| Editores | McGraw-Hill Education - Europe |
| Páginas | 256 |
| Dimensiones | 163 × 236 × 23 mm · 588 g |
| Lengua | Inglés |
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