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Positioning: The Battle for Your Mind Al Ries 2nd edition
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Positioning: The Battle for Your Mind
Al Ries
Helps you deal with the problems of communicating to a skeptical, media-blitzed public. This book describes a revolutionary approach to creating a "position" in a prospective customer's mind-one that reflects a company's own strengths and weaknesses as well as those of its competitors.
213 pages
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 16 de enero de 2001 |
| ISBN13 | 9780071373586 |
| Editores | McGraw-Hill Education - Europe |
| Páginas | 224 |
| Dimensiones | 134 × 203 × 13 mm · 214 g |
| Lengua | Inglés |
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