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Services Marketing Valarie A. Zeithaml 6.º edición
Services Marketing
Valarie A. Zeithaml
Written for students and businesspeople who recognise the vital role that services play in the economy and its future, this edition focuses on knowledge needed to implement service strategies for competitive advantage across industries.
704 pages
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 16 de mayo de 2012 |
| ISBN13 | 9780071086967 |
| Editores | McGraw-Hill Education - Europe |
| Páginas | 704 |
| Dimensiones | 254 × 203 × 25 mm · 1,18 kg |
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