Activision

Pimp My Ride - Street Racing Activision

Pimp My Ride: Street Racing is an arcade-style racer, where style matters more than anything else. Players are rewarded with new vehicles and customizations for participating in and winning street races around the world. Before races players can customize their vehicles to ensure that their personalized whip has what it takes to beat out the competition.

* Using an improved version of the Virtuos Racing engine, the game provides players with an awesome sense of speed, smart AI, easy handling physics, impressive collisions and arcade style races
* 10x more car customization than the first Pimp My Ride total of 20 playable cars with 100s of options
* Customize and modify cars from a panel of parts: Decals, paint jobs, grills, wheels, rims and more. Some parts are only cosmetic others increase the performance to maximize their speed, acceleration, braking or handling
* Music is the heartbeat of the game, based primarily in hip-hop and extending into rock and pop punk
* MTV-influenced art direction: Tracks, environments and cars are adapted from the TV show: Hip Hop, West Coast flavor are placed in cities across the globe