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International Marketing: Winning in the New Global Economy 2 Revised edition
International Marketing: Winning in the New Global Economy
Introduces students to scholarship and insight that are critical for the success of modern international marketers and business professionals. This second edition features new topical discussions on the digital disruption of industry, artificial intelligence, and perspectives on global governance.
246 pages
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 21 de julio de 2023 |
| ISBN13 | 9798823322683 |
| Editores | Cognella, Inc |
| Páginas | 246 |
| Dimensiones | 255 × 177 × 17 mm · 430 g |
| Editor | Myers, Christopher |