Bob Cohen

Introduction to Internet Marketing Methods Bob Cohen

Every organization needs to have an internet marketing approach, and there are more ways than ever to market on the internet, with new ones becoming available all the time. This book, written for professionals, entrepreneurs, and small business owners who need to promote their business on the internet, will help you start or expand your online marketing. This book and the corresponding class taught at community colleges is an introduction covering all of the essentials for you. For more in-depth information, you can read these books or take the courses: Marketing with Facebook and Social MediaSearch Engine, Google Ads, Email, and E-Commerce MarketingBlogging for Fun and ProfitMost of my readers and students are trying to catch up, keep up with, or understand the changes that internet marketing has brought to the age-old process of reaching prospective customers. You might be: the owner of a small-to-medium sized businessa self-employed professionala one-person marketing department for a businessa salesperson who does lead developmenta business executive trying to learn more about internet marketinga fund-raiser for a non-profit organizationa web designer who wants to learn more about internet sales and marketingThese are some of the jobs people have who attend my classes on internet marketing, social media marketing, blogging, and computers. As you'll see from the chapter headings in this book, there are many topics to cover on internet marketing, and there are many ways to do it. My goal is to help you understand enough about the choices and options you have available to make informed decisions about what tools to apply for your specific needs