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Sensible Selling Through Sensory Neuromarketing
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Sensible Selling Through Sensory Neuromarketing
By delving into the latest neuroscience insights, this book unlocks the secrets of the human brain, providing marketers with a deeper understanding of consumer behavior. The book demonstrates how leveraging sensory modalities can create impactful marketing experiences through practical guidance and real-world examples.
340 pages
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 9 de agosto de 2024 |
| ISBN13 | 9798369342367 |
| Editores | IGI Global |
| Páginas | 340 |
| Dimensiones | 150 × 220 × 20 mm · 1,01 kg |
| Editor | Arora, Manpreet |
| Editor | Malhan, Shivani |
| Editor | Malik, Reena |
