Successful Social Activism and Unintended Market Emergence: The Fight Over Foot Health and Fashion in Japan - Sayako Miura - Libros - Springer Verlag, Singapore - 9789819992904 - 19 de mayo de 2024
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Successful Social Activism and Unintended Market Emergence: The Fight Over Foot Health and Fashion in Japan 2024 edition

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This book explores the process by which an SMO succeeds in changing corporate behavior and how this success leads to unintended market emergence by longitudinally examining the shoe industry in postwar Japan.


189 pages, 8 Illustrations, color; 22 Illustrations, black and white; XXI, 189 p. 30 illus., 8 illus

Medios de comunicación Libros     Hardcover Book   (Libro con lomo y cubierta duros)
Publicado 19 de mayo de 2024
ISBN13 9789819992904
Editores Springer Verlag, Singapore
Páginas 189
Dimensiones 150 × 220 × 20 mm   ·   476 g

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