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The Construction of Corporate Identities by Chinese and American Airlines on Social Media: A Cross-Cultural Multimodal Study Ying Hua 2024 edition
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The Construction of Corporate Identities by Chinese and American Airlines on Social Media: A Cross-Cultural Multimodal Study
Ying Hua
Using top Chinese and American airlines as examples, this book approaches the construction of corporate identities on social media, a critical issue in corporate communication, from a cross-cultural multimodal perspective.
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 18 de octubre de 2024 |
| ISBN13 | 9789819761876 |
| Editores | Springer Verlag, Singapore |
| Páginas | 206 |
| Dimensiones | 150 × 220 × 20 mm · 512 g |
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