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Character Merchandising: Protection Under IP Laws Vandana Mahalwar 2024 edition
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Character Merchandising: Protection Under IP Laws
Vandana Mahalwar
This book addresses the key issues, challenges and implications arising out of unauthorised acts of character merchandising. The book examines what qualifies as a character and its legal rights, namely property rights, personality rights and publicity rights.
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 1 de septiembre de 2024 |
| ISBN13 | 9789819756278 |
| Editores | Springer Verlag, Singapore |
| Páginas | 150 |
| Dimensiones | 150 × 220 × 20 mm · 424 g |
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