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Contemporary Business Research in the Islamic World: Proceedings of the 14th Global Islamic Marketing Conference, September 2023 - Springer Proceedings in Business and Economics 2024 edition
Contemporary Business Research in the Islamic World: Proceedings of the 14th Global Islamic Marketing Conference, September 2023 - Springer Proceedings in Business and Economics
This proceedings volume presents a cutting-edge exploration of Islamic marketing, delving into the details of Muslim consumer behavior and Halal business practices, while offering invaluable strategies for navigating the dynamic world of commerce in Islam-oriented regions.
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 23 de septiembre de 2024 |
| ISBN13 | 9789819753994 |
| Editores | Springer Verlag, Singapore |
| Páginas | 421 |
| Dimensiones | 150 × 220 × 20 mm · 775 g |
| Editor | Al Serhan, Baker |
| Editor | Bayirli, Mehmet |
| Editor | Fraedrich, John |
| Editor | Khoshtaria, Tornike |
| Editor | Pirtskalava, Marina |
| Editor | Terzi, Hasan |