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Marketing Analytics: A Practitioner's Guide To Marketing Analytics And Research Methods Charan, Ashok (Nus, S'pore)
Marketing Analytics: A Practitioner's Guide To Marketing Analytics And Research Methods
Charan, Ashok (Nus, S'pore)
The digital age has transformed the very nature of marketing. Armed with smartphones, tablets, PCs and smart TVs, consumers are increasingly hanging out on the internet.
720 pages
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 10 de julio de 2015 |
| ISBN13 | 9789814678575 |
| Editores | World Scientific Publishing Co Pte Ltd |
| Páginas | 720 |
| Dimensiones | 117 × 228 × 25 mm · 824 g |
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