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History Of Marketing Science, The - World Scientific-Now Publishers Series in Business Russell S Winer
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History Of Marketing Science, The - World Scientific-Now Publishers Series in Business
Russell S Winer
Jacket Description/Flap: The field of marketing science has a rich history of modeling marketing phenomena using the disciplines of economics, statistics, operations research, and other related fields. Since it is roughly 50 years from its origins, The History of Marketing Science is a timely review of the accomplishments of marketing scientists in a number of research areas. Different research areas of marketing science, such as Pricing, Internet Marketing, Diffusion Models, and Advertising, are treated to a highly readable and easy-to-digest historical analysis by the contributing authors. Each chapter provides a chronological timeline of key historical developments in the area of marketing science covered. Readers of other disciplinary backgrounds outside of economics, statistics, and operations research will be more than able to appreciate the development of marketing science as a field of research and its pioneers through the book.
Contributor Bio: Winer, Russell S Winer is the J. Gary Shansby Professor of Marketing Strategy, the Associate Dean for Academic Affairs, and the Chair of the marketing group at the Haas School of Business, University of California at Berkeley. He received a B. A. in Economics from Union College and an M. S. and a Ph. D. in Industrial Administration from Carnegie Mellon University. He has been on the faculties of Columbia and Vanderbuilt universities and has been a visiting faculty member at M. I. T., the Helsinki School of Economics, the University of Tokyo, and Ecole Nationale des Ponts et Chausees. He is the editor of the Journal of Marketing Research and is on various editoral boards. Winer is the academic director of the Fisher Center for the Strategic Use of Information Technology.
300 pages
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 28 de agosto de 2014 |
| ISBN13 | 9789814596473 |
| Editores | World Scientific Publishing Co Pte Ltd |
| Género | Aspects (Academic) > Business Aspects |
| Páginas | 528 |
| Dimensiones | 152 × 229 × 29 mm · 870 g |
| Editor | Neslin, Scott A (Dartmouth College, Usa) |
| Editor | Winer, Russell S (New York Univ, Usa) |
