Quantitative Modelling in Marketing and Management - Luiz Moutinho - Libros - World Scientific Publishing Company - 9789814407717 - 18 de octubre de 2012
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Quantitative Modelling in Marketing and Management

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Quantitative modelling seems admirably suited to help managers in their strategic decision making on operations management issues. This book focuses on the description and applications of many quantitative modelling approaches applied to marketing and management. It includes topics ranging from fuzzy logic to growth models and k-clique models.


532 pages

Medios de comunicación Libros     Hardcover Book   (Libro con lomo y cubierta duros)
Publicado 18 de octubre de 2012
ISBN13 9789814407717
Editores World Scientific Publishing Company
Género Aspects (Academic) > Science / Technology Aspects
Páginas 503
Dimensiones 158 × 231 × 33 mm   ·   884 g
Editor Huarng, Kun-huang
Editor Moutinho, Luiz

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