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Marketing Management In Geographically Remote Industrial Clusters: Implications For Business-to-consumer Marketing Tesar, George (Umea Univ, Sweden & Univ Of Wisconsin-whitewater, Usa)
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Marketing Management In Geographically Remote Industrial Clusters: Implications For Business-to-consumer Marketing
Tesar, George (Umea Univ, Sweden & Univ Of Wisconsin-whitewater, Usa)
Covers marketing management issues in geographically remote industrial clusters (GRICs). The practice of marketing management is not singular to industry clusters in Nordic countries. This book contains cases that cover issues like cluster formation, information gathering, marketing strategies and operations, and information-technology.
528 pages
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 22 de enero de 2013 |
| ISBN13 | 9789814383059 |
| Editores | World Scientific Publishing Co Pte Ltd |
| Páginas | 530 |
| Dimensiones | 159 × 234 × 32 mm · 894 g |
