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Global Business Strategy: Asian Perspective Moon, Hwy-chang (Inst For Policy And Strategy On National Competitiveness (Ipsnc), Korea)
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Global Business Strategy: Asian Perspective
Moon, Hwy-chang (Inst For Policy And Strategy On National Competitiveness (Ipsnc), Korea)
Given the rise of Asia in the global economy, it is important to understand the uniqueness of Asian business. This book introduces the core strategies prevalent in Western business, and then explains how they can be applied or adapted to Asian business. It deals with the theory and, practice. It also offers real-life case studies and examples.
348 pages, black & white illustrations, black & white tables, figures
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 23 de marzo de 2010 |
| ISBN13 | 9789814273190 |
| Editores | World Scientific Publishing Co Pte Ltd |
| Páginas | 348 |
| Dimensiones | 155 × 229 × 23 mm · 635 g |
