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Asian Competitors: Marketing For Competitiveness In The Age Of Digital Consumers Kotler, Philip (Northwestern Univ, Usa)
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Asian Competitors: Marketing For Competitiveness In The Age Of Digital Consumers
Kotler, Philip (Northwestern Univ, Usa)
Today's dynamic and uncertain environment has contributed to the changing nature of markets. In order for companies to keep up, they will need to embark on new wave marketing to ride the wave of opportunities provided by the changes in the environment, such as the digital revolution.
350 pages
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 10 de mayo de 2019 |
| ISBN13 | 9789813275461 |
| Editores | World Scientific Publishing Co Pte Ltd |
| Páginas | 344 |
| Dimensiones | 236 × 161 × 25 mm · 642 g |
