Recomienda este artículo a tus amigos:
Marketing Manipulation: A Consumer's Survival Manual - World Scientific-Now Publishers Series in Business Kamins, Michael (Claremont College, Usa)
Precio
$ 99,99
sin IVA
Pedido desde almacén remoto
Entrega prevista 22 de jun. - 9 de jul.
Nuestros clientes opinan:
Añadir a tu lista de deseos de iMusic
Marketing Manipulation: A Consumer's Survival Manual - World Scientific-Now Publishers Series in Business
Kamins, Michael (Claremont College, Usa)
Marketing Manipulation deals with the tactics and strategies used by marketers that prey on human cognitive, social and memory based biases ultimately influencing consumer behavior in their favor. Kamins focuses on examples from academic research where co
252 pages
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 1 de octubre de 2018 |
| ISBN13 | 9789813234703 |
| Editores | World Scientific Publishing Co Pte Ltd |
| Páginas | 252 |
| Dimensiones | 167 × 238 × 22 mm · 594 g |
