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Digital Wine: How QR Codes Facilitate New Markets for Small Wine Industries - SpringerBriefs in Business Tara Brabazon
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Digital Wine: How QR Codes Facilitate New Markets for Small Wine Industries - SpringerBriefs in Business
Tara Brabazon
This book explores the way in which QR codes (Quick Response codes) can help the wine industry facilitate distribution and more effectively market and sell their product. It then goes on to examine how to integrate QR codes with wine media, including marketing the bottle and using QR codes to build new wine regions.
142 pages, 36 black & white illustrations, biography
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 27 de mayo de 2014 |
| ISBN13 | 9789812870582 |
| Editores | Springer Verlag, Singapore |
| Páginas | 135 |
| Dimensiones | 152 × 240 × 9 mm · 238 g |
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