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Economics And Management Of Competitive Strategy Spulber, Daniel F (Northwestern Univ, Usa)
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Economics And Management Of Competitive Strategy
Spulber, Daniel F (Northwestern Univ, Usa)
Provides a comprehensive approach to management strategy that is based on economics. Integrating economic analysis with management strategy, this work takes into account global competition and high-tech (Internet) developments, and recognizes that companies can no longer expect to sustain competitive advantage but must rely on innovation.
600 pages, black & white illustrations, figures
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 18 de junio de 2009 |
| ISBN13 | 9789812838469 |
| Editores | World Scientific Publishing Co Pte Ltd |
| Páginas | 522 |
| Dimensiones | 218 × 285 × 31 mm · 1,49 kg |
