Marketing and Smart Technologies: Proceedings of ICMarkTech 2022, Volume 2 - Smart Innovation, Systems and Technologies - Jose Luis Reis - Libros - Springer Verlag, Singapore - 9789811990984 - 12 de mayo de 2023
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Jose Luis Reis
Marketing and Smart Technologies: Proceedings of ICMarkTech 2022, Volume 2 - Smart Innovation, Systems and Technologies

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This book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2022), held at Universidade de Santiago de Compostela, Spain, during December 1-3, 2022. It covers up-to-date cutting-edge research on artificial intelligence applied in marketing, virtual and augmented reality in marketing, business intelligence databases and marketing, data mining and big data, marketing data science, web marketing, e-commerce and v-commerce, social media and networking, geomarketing and IoT, marketing automation and inbound marketing, machine learning applied to marketing, customer data management and CRM, and neuromarketing technologies.
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805 pages, 97 Illustrations, color; 34 Illustrations, black and white; XXX, 805 p. 131 illus., 97 il

Medios de comunicación Libros     Hardcover Book   (Libro con lomo y cubierta duros)
Publicado 12 de mayo de 2023
ISBN13 9789811990984
Editores Springer Verlag, Singapore
Páginas 805
Dimensiones 150 × 220 × 20 mm   ·   1,52 kg
Editor Bogdanovic, Zorica
Editor Peter, Marc K.
Editor Reis, Jose Luis
Editor Varela Gonzalez, Jose Antonio

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