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The Attention Economy and How Media Works: Simple Truths for Marketers Karen Nelson-Field 2020 edition
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The Attention Economy and How Media Works: Simple Truths for Marketers
Karen Nelson-Field
This book offers a considered voice on the advertising chaos that colours our rapidly changing media environment in a world of fake news, fast facts and seriously depleted attention stamina.
152 pages, 6 Illustrations, color; 21 Illustrations, black and white; XVI, 152 p. 27 illus., 6 illus
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 5 de enero de 2020 |
| ISBN13 | 9789811515392 |
| Editores | Springer Verlag, Singapore |
| Páginas | 152 |
| Dimensiones | 166 × 224 × 18 mm · 432 g |
| Lengua | Inglés |
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