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Market Research: The Process, Data, and Methods Using Stata - Springer Texts in Business and Economics Erik Mooi Softcover reprint of the original 1st ed. 2018 edition
Market Research: The Process, Data, and Methods Using Stata - Springer Texts in Business and Economics
Erik Mooi
The book offers readers an overview of the entire market research process from asking market research questions to collecting and analyzing data by means of quantitative methods.
416 pages, 31 Tables, color; 60 Tables, black and white; 50 Illustrations, color; 162 Illustrations,
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 23 de diciembre de 2018 |
| ISBN13 | 9789811353444 |
| Editores | Springer Verlag, Singapore |
| Páginas | 416 |
| Dimensiones | 150 × 220 × 10 mm · 748 g |