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Restaurant Chains in China: The Dilemma of Standardisation versus Authenticity Guojun Zeng 2019 edition
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Restaurant Chains in China: The Dilemma of Standardisation versus Authenticity
Guojun Zeng
This book explores the paradox of the hospitality industry: customers demand not only personal and innovative tourism products and services, but also cost-effective ones. The authors identify, analyze, and provide solutions for this authenticity-standardization paradox based on a series of case studies of restaurants in China.
126 pages, 26 Illustrations, black and white; XVII, 126 p. 26 illus.
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 23 de octubre de 2018 |
| ISBN13 | 9789811309854 |
| Editores | Springer Verlag, Singapore |
| Páginas | 126 |
| Dimensiones | 216 × 154 × 15 mm · 318 g |
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