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Present-Day Corporate Communication: A Practice-Oriented, State-of-the-Art Guide Rudolf Beger 1st ed. 2018 edition
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Present-Day Corporate Communication: A Practice-Oriented, State-of-the-Art Guide
Rudolf Beger
In Asia, companies are starting to realize the importance of corporate communication in all areas (external and internal corporate communication, crisis communication (Example: TEPCO) and political communication / government relations / lobbying).
677 pages, 82 Illustrations, black and white; XII, 677 p. 82 illus.
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 3 de julio de 2018 |
| ISBN13 | 9789811304019 |
| Editores | Springer Verlag, Singapore |
| Páginas | 677 |
| Dimensiones | 244 × 157 × 40 mm · 1,06 kg |
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