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K-pop Innovation: The Future Of Korean Innovation That Took The World By Storm Lee, Jangwoo (Kyungpook National University, South Korea)
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K-pop Innovation: The Future Of Korean Innovation That Took The World By Storm
Lee, Jangwoo (Kyungpook National University, South Korea)
K-pop's remarkable global popularity is no coincidence. Its success cannot be attributed to a talented individual or a set of favourable government policies but is instead the result of continuous innovation by risk-taking entrepreneurs. For the first time in English, this book presents a focus on the managerial and structural features of the K-pop industry to unpack the resounding success of K-pop companies and the Hallyu Wave phenomenon. It analyses leading industry players, explaining the success strategies of K-pop from the perspective of innovation management theory.
It places a particular special emphasis on SM Entertainment, a leading pioneer in the South Korean entertainment industry, and sheds light on the company's strategies for success. As the book examines how K-pop developed over time, it draws an interesting parallel with the semiconductor and IT industries, noting common characteristics between them. It concludes with thoughts on K-pop's future and advises K-pop innovators on developing new business models combining new technologies in artificial intelligence (AI), robotics and augmented reality (AR) to keep the momentum going. It is a must-read for readers interested in innovation, the entertainment industry, and the global phenomenon that is the Hallyu Wave.
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 12 de marzo de 2024 |
| ISBN13 | 9789811271717 |
| Editores | World Scientific Publishing Co Pte Ltd |
| Páginas | 288 |
| Dimensiones | 150 × 220 × 20 mm · 571 g |
| Traductor | Pyun, Lynn (Ewha Womans University, South Korea) |
