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Competitive Advantage of Customer Centricity Parniangtong 1st ed. 2017 edition
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Competitive Advantage of Customer Centricity
Parniangtong
This book presents strategies that put the customer at the center of an enterprise. It broadens the definition of customer value beyond tangible benefits and price to include both tangible and intangible benefits and total ownership costs, while embracing a variety of unique customer needs.
329 pages, 65 black & white illustrations, 39 colour illustrations, biography
| Medios de comunicación | Libros Book |
| Publicado | 14 de junio de 2017 |
| ISBN13 | 9789811044410 |
| Editores | Springer Verlag, Singapore |
| Páginas | 330 |
| Dimensiones | 150 × 220 × 20 mm · 751 g |
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