Robert Lewis
I.T. in Retailing: Application of Information Technology and Corporate Models in Retailing Robert Lewis Softcover reprint of the original 1st ed. 1989 edition

Name: I.T. in Retailing: Application of Information Technology and Corporate Models in Retailing
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Author: Robert Lewis

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I.T. in Retailing: Application of Information Technology and Corporate Models in Retailing

Robert Lewis

Softcover reprint of the original 1st ed. 1989 edition

Retailing today is one of the largest, most buoyant and most competitive market sectors. While many retailers, including the large multiples, had very sophisticated electronic point of sales devices, the information that was available was not being used to plan effective marketing and selling strategies, nor yet to plan for growth.

191 pages, 16 black & white illustrations, biography

Medios de comunicación	Libros Paperback Book (Libro con tapa blanda y lomo encolado)
Publicado	21 de julio de 2012
ISBN13	9789401164078
Editores	Springer
Páginas	187
Dimensiones	155 × 235 × 10 mm · 276 g
Lengua	Inglés